BPI recently partnered with Red Ribbon, one of the loyal key account customers, for a nationwide in-store promotion called, “Red Ribbon Blowout Promo”.

The promotion ran from August 1 to September 30 of 2018 with over 400 participating stores. Posters with the proud blue Bakels logo were displayed in all these stores, website and social media pages. This poster even reached more than 5 million followers on Facebook and was viewed more than 2 million times. After the promo period, RRBI was able to record a very high participation rating achieving 88,227 entries from the entire Philippines. Since the start of the promotion, BPI received several inquiries from consumers who wants to know more about Bakels. BPI is grateful for opportunities like this that raise awareness of the brand and the products. Undoubtedly, BPI plans to have more collaboration with our loyal key accounts in the future for the mutual success of both parties.